Top 5 Mistakes New Makeup Artists Make

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When you are first starting out as a makeup artist it's not always easy to know what to spend money on and where to put the most energy to building your business. I have created this list of the top 5 mistakes that new makeup artists make to help you start your business off right.

1. Spending too much

Avoid spending too much on your logo, business cards or on a premium website, there are low cost options available (but avoid the free options!) to start with and upgrade later. Instead focus spending money on your education, professional products and kit, and lighting kit. 

2. Lackluster portfolio images

When taking images for your social media and website portfolio use natural light or your lighting kit. Make sure the images you post will be attractive to your ideal client, if you are building your business in the bridal market but posting images of avante-garde or theatre makeup you may be turning away your target market.

3. Saying "Yes" to the wrong things

Be careful of the "For Trade" photo shoots that promise portfolio images if you do the makeup for free...nothing is free. You spend your time and the use of your products so make sure that the images will be something that you can use to market your business.

4. Not charging enough

Just because you are new you deserve to be compensated for your work. If you've paid for your education, a professional kit, you've spent time practicing and perfecting your craft, you should be charging professional rates.

5. Not requiring a retainer payment and contract

A retainer payment and contract is beneficial to both you and your client. A contract protects the client if you don't show up and if the client cancels after you have secured the date and possibly turned away business, you have the right to collect the payment in full. Contracts should cover all possible things that could go wrong and the retainer payment should be a minimum of 50% of the total balace due.


If you would like to start your career as a makeup artist or if you're ready to take your business to the next level check out my classes and coaching. If you find this information helpful please share it with someone that could benefit from it!



Copyright 2019 Makeup By Kim Porter. All Rights Reserved.